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The Iceberg Effect 

Above the surface – These are the visible symptoms: missed deadlines, declining sales, customer complaints, employee turnover, etc. They're easy to spot, but they’re just the tip.

Below the surface – This is where the real complexity lies. Root causes like poor leadership communication, lack of employee engagement, outdated systems, unclear strategy, or toxic culture quietly undermine the organization. They're harder to detect, but far more dangerous over time.

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Enterprise Architecture

Become Future Ready! You need an Enterprise Architect
Companies try to extract value from IT investments by aligning IT business processes with Business Strategy. The problem with Business Strategy is that it is inherently fluid, in fact , strategic priorities might change unexpectedly , that is why Business Strategy rarely provides clear directions for development of a steady IT and Business process capabilities. These are the cases where IT potentially becomes a Bottleneck. Companies should develop an 'Architected Operating Model' (AOM) . An Architected Operating model contains the necessary level of business process integration and standardization to serve customers in a profitable and digitally driven way. The majority of today's businesses, having been established before the Digital Transformation, suffer from an Architectural Problem, they are designed around ‘Product Verticals’. Each Vertical is completely isolated from the rests of the company and it is designed to deliver value independently of the rest of the Organization. The Digital economy though exalt integrated solutions. There is then, an urgent need for companies to redesign their processes to become more digitally aligned , horizontally and vertically.
Enterprise Architecture (EA) provides the road map for organizational redesign, 3 main principles guide this new doctrine:
1) EA redesign products an processes transforming them into components.
2) Cross Functional Teams collaborate around a Digitally Designed business Models.
3) Enterprise Architects influence and guide Business Strategy

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